The hedonic valuation of South African wine brands

D. Priilaid; P. van Rensburg

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Crossref Citations

1. Evaluating the worth of nascent old vine cues for South African wines
David Priilaid, Jonathan Steyn
International Journal of Wine Business Research vol: 32 issue: 2 first page: 283 year: 2019
doi: 10.1108/IJWBR-04-2019-0029

2. Positioning fast moving luxury goods in a discount environment
David Priilaid
International Journal of Wine Business Research vol: 28 issue: 1 first page: 22 year: 2016
doi: 10.1108/IJWBR-05-2015-0016

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South African Journal of Business Management | ISSN: 2078-5585 (PRINT) | ISSN: 2078-5976 (ONLINE)