Submission Guidelines



Abridged structure
  • Original Research Article
  • Scientific Letters
  • Cover Letter
Full structure
  • Original Research Article


The author guidelines include information about the types of articles received for publication and preparing a manuscript for submission. Other relevant information about the journal's policies and the reviewing process can be found under the about section. The compulsory cover letter forms part of a submission and must be submitted together with all the required forms. All forms need to be completed in English.



Original Research Article

An original article provides an overview of innovative research in a particular field within or related to the focus and scope of the journal, presented according to a clear and well-structured format aligned with the APA Requirements.


Word limit

4500-7000 words (excluding the structured abstract and references)

Structured abstract

250 words to cover a Purpose, Design/methodology/approach, Findings/results, Practical implications, Originality/value


80 or less


no more than 7 Tables/Figure 

Ethical statement

should be included in the manuscript, if applicable

Compulsory supplementary file

ethical clearance letter/certificate, if applicable


Scientific Letters

A discussion on a topic, whereby the author(s) react to a previously published article in the Journal. This section encourages debate amongst authors and readers on topical issues of national and global importance in the field of business management. Letters will be published at the editor’s discretion. The original author will be given an opportunity to provide a short rebuttal which will be published along with the critical letter.


Word limit

800 words




10 or less


no more than 1 Table/Figure


Cover Letter

The format of the compulsory cover letter forms part of your submission. Kindly download and complete, in English, the provided cover letter.


Anyone that has made a significant contribution to the research and the paper must be listed as an author in your cover letter. Contributions that fall short of meeting the criteria as stipulated in our policy should rather be mentioned in the ‘Acknowledgements’ section of the manuscript. Read our authorship guidelines and author contribution statement policies.



Original Research Article full structure


  • Full title: Specific, descriptive, concise, and comprehensible to readers outside the field. Max 95 characters (including spaces).
  • Tweet for the journal Twitter profile: This sentence/statement will be used on the journal Twitter profile to promote your published article. Max 101 characters (including spaces). If you have a Twitter profile, please provide us your Twitter @ name. We will tag you to the Tweet.


Abstract: A structured abstract should provide the context or background for the study and should state the purpose, methodology the, main findings and principal conclusions. The abstract should not exceed 250 words. Write concisely and clearly. Please minimise the use of abbreviations and do not cite references in the abstract. Do not present quantitative or detailed results in the abstract. The abstract should reflect only what appears in the original paper. To produce a structured abstract, please complete the following obligatory fields about your paper, and divide the abstract up into these headings:

  • Purpose: What are the reason(s) for writing the paper or the aims of the research?
  • Design/methodology/approach: How are the objectives achieved? Include the main method(s) used for the research. What is the approach to the topic and what is the theoretical or subject scope of the paper?
  • Findings/results: What was found in the course of the work? This will refer to analysis, discussion, findings or results. Findings apply to qualitative research, results apply to quantitative research.
  • Practical implications: What outcomes and implications for practice, applications and consequences are identified? How will the research impact business or society? What changes should be made as a result of this research?
  • Originality/value: What is new in the paper? What is the scientific contribution of the paper to the body of knowledge? State the value of the paper and to whom.


Introduction: The Introduction should put the focus of the manuscript into the broader context of existing knowledge and explain its contribution to new subject knowledge and insights, as well as to business practice.  Address this to readers who are not experts in this field and include a brief review of the key literature. If there are relevant controversies or disagreements in the field, they should be mentioned. Conclude with a brief statement of the overall aim of the research comment on whether the aim was achieved. Cite only directly pertinent references, and do not include data any data.


Methodology: This section should provide clarity about how and why a study was done in a particular way. It should provide sufficient detail for the reproduction of the findings.  Well-established methodological procedures may simply be referenced but new methods developed should be dealt with in a comprehensive way.  Only information that was available at the time the study was conducted should be included; all information obtained during the study itself belongs in the Results section. If an organization or individual was paid or otherwise contracted to help conduct the research (examples include data collection and management), this should be detailed in this section.


Results: Present your results in logical sequence in the text, tables, and figures, giving the main or most important findings first. Do not repeat all the data in the tables or figures in the text; emphasize or summarize only the most important observations. Give numeric results not only as derivatives (for example, percentages) but also as the absolute numbers from which the derivatives were calculated where applicable, and specify the statistical significance attached to them, if any. Restrict tables and figures to those needed to explain the argument of the paper and to assess supporting data. Use graphs as an alternative to tables with many entries; do not duplicate data in graphs and tables.


Conclusion: It is useful to begin the discussion by briefly summarizing the main findings, and explore possible mechanisms or explanations for these findings. Emphasize the new and important aspects of your study and put your findings in the context of the totality of the relevant evidence. State the limitations of your study and explore the implications of your findings for future research.  Discuss the limitations of the data. Do not repeat in detail data or other information given in other parts of the manuscript, such as in the Introduction or the Results section. Link the conclusions with the goals of the study but avoid unqualified statements and conclusions not adequately supported by the data.  State new hypotheses, when warranted and label them clearly.


Acknowledgements: Those who contributed to the work but do not meet our authorship criteria should be listed in the Acknowledgments with a description of the contribution. Authors are responsible for ensuring that anyone named in the Acknowledgments agrees to be named.

Also provide the following, each under their own heading:

  • Competing interests: This section should list specific competing interests associated with any of the authors. If authors declare that no competing interests exist, the article will include a statement to this effect: The authors declare that they have no financial or personal relationship(s) that may have inappropriately influenced them in writing this article. Read our policy on competing interests.
  • Author contributions:  All authors must meet the criteria for authorship as outlined in the authorship policy and author contribution statement policies.
  • Funding: Provide information on funding if relevant
  • Disclaimer: A statement that the views expressed in the submitted article are his or her own and not an official position of the institution or funder.

References: Authors should provide direct references to original research sources whenever possible. References should not be used by authors, editors, or peer reviewers to promote self-interests. Refer to the journal referencing style downloadable on our Formatting Requirements page.


The above manuscript section guidelines are adapted from the recommendations from the International Committee of Medical Journal Editors: preparing for submission, available from on April, 24, 2017.



Formatting requirements


Please review the checklist below to prepare your manuscript. This will help to make sure your submission is complete and gets handled as quickly as possible.

  • CHECK 1: Make sure your manuscript is the right fit for the journal by reviewing the journal information.
  • CHECK 2: Read the publication fees.
  • CHECK 3: Review if the journal publishes the type of article that you wish to submit. Read the types of articles published.
  • CHECK 4: You must be comfortable with publishing in an open access journal. Read our copyrights and licensing policy.
  • CHECK 5: The entire manuscript must be neatly prepared, spell-checked, and adhere to the formatting requirements stipulated in our submission guidelines.
  • CHECK 6: Prepare the cover letter and licensing forms as required on the submissions guidelines.
  • CHECK 7: Read our publication policies, privacy policy and terms of use.
  • CHECK 8: We recommend authors to have ORCID iDs, which can only be assigned by the ORCID Registry. ORCID (Open Researcher and Contributor ID) is a nonproprietary alphanumeric code to uniquely identify scientific and other academic authors and contributors. You must conform to their standards for expressing ORCID iDs, and will have the opportunity to include the full URL (e.g. during the submission process, that will link to your name when the manuscript is published.