A marketing view of the customer value: Customer lifetime value and customer equity

A. M. Estrella-Ramón; M. Sánchez-Pérez; G. Swinnen; K. VanHoof

Crossref Citations

1. Performance-Oriented Contracting—A Review
Nickson Herbert Odongo, Doping Wang
IEEE Engineering Management Review vol: 47 issue: 3 first page: 135 year: 2019
doi: 10.1109/EMR.2019.2924203

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