Author Details

Puente-Diaz, Rogelio, School of Business and Economics, Universidad Anáhuac México, North Campus, Naucalpan de Juárez, Mexico

  • Vol 51, No 1 (2020) - Original Research
    Even when it feels difficult to think why I like you, I still do: The role of content, cognitive feelings and thinking systems on the evaluation of close and prominent brands
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