Even when it feels difficult to think why I like you, I still do: The role of content, cognitive feelings and thinking systems on the evaluation of close and prominent brands

Rogelio Puente-Diaz; Judith Cavazos-Arroyo

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South African Journal of Business Management vol: 55 issue: 1 year: 2024
doi: 10.4102/sajbm.v55i1.4146

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South African Journal of Business Management | ISSN: 2078-5585 (PRINT) | ISSN: 2078-5976 (ONLINE)