Author Details

Abratt, R., Wits Business School, University of the Witwatersrand, South Africa; Huizenga Business School, Nova Southeastern University, United States

Vol 45, No 4 (2014) - Original Research
What is your corporate brand worth? A guide to brand valuation approaches
Abstract PDF

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South African Journal of Business Management | ISSN: 2078-5585 (PRINT) | ISSN: 2078-5976 (ONLINE)