What is your corporate brand worth? A guide to brand valuation approaches

J. Reyneke; R. Abratt; G. Bick

Crossref Citations

1. Brand valuation: an innovative approach based on conversion ratios
Roman Skalický, Tomáš Meluzín, Marek Zinecker, Adam P. Balcerzak, Elżbieta Rogalska
Economic Research-Ekonomska Istraživanja vol: 36 issue: 1 first page: 2365 year: 2023
doi: 10.1080/1331677X.2022.2097110

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