For full functionality, including active links, we recommend downloading the PDF. Certain interactive features may not operate within the embedded viewer.
Download this PDF file

 

Crossref Citations

1. The Brand in the Boardroom
Joanna Seddon
Journal of Advertising Research  vol: 55  issue: 2  first page: 146  year: 2015  
doi: 10.2501/JAR-55-2-146-161

2. MARKA DEĞERİ: BORSA İSTANBUL’DA İŞLEM GÖREN BİLGİ VE İLETİŞİM ŞİRKETLERİ ÜZERİNE BİR UYGULAMA
Fatih Bilici, Nebi Seren
Toplum Ekonomi ve Yönetim Dergisi  vol: 6  issue: 2  first page: 231  year: 2025  
doi: 10.58702/teyd.1600199

3. Brand valuation: an innovative approach based on conversion ratios
Roman Skalický, Tomáš Meluzín, Marek Zinecker, Adam P. Balcerzak, Elżbieta Rogalska
Economic Research-Ekonomska Istraživanja  vol: 36  issue: 1  first page: 2365  year: 2023  
doi: 10.1080/1331677X.2022.2097110

4. Brand valuation: an innovative approach based on the risk difference
Roman Skalický , Tomáš Meluzín, Marek Zinecker
Oeconomia Copernicana  vol: 12  issue: 1  first page: 159  year: 2021  
doi: 10.24136/oc.2021.007

5. Olympic Sponsorships and Brand Value: An Empirical Analysis
Atefeh Yazdanparast, Omer Bayar
Journal of Advertising  vol: 50  issue: 2  first page: 139  year: 2021  
doi: 10.1080/00913367.2020.1856737

6. Technology-oriented start-ups and valuation: A novel approach based on specific contract terms
Adam P. Balcerzak, Marek Zinecker, Roman Skalický, Elżbieta Rogalska, Karel Doubravský
Technological Forecasting and Social Change  vol: 197  first page: 122876  year: 2023  
doi: 10.1016/j.techfore.2023.122876