Abratt, R., Nova Southeastern University, United States; and Wits Business School, South Africa
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Vol 40, No 1 (2009) - Original Research
Impact of branding and product augmentation on decision making in the B2B market
Abstract PDF
Author Details
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Reg No: 2002/002017/07
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All articles published in this journal are licensed under the Creative Commons Attribution 4.0 International (CC BY 4.0) license, unless otherwise stated.
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