Crossref Citations

1. Systematic review on B2B branding: research issues and avenues for future research
Francisco Guzmán, Joona Keränen, Kalle A. Piirainen, Risto T. Salminen
Journal of Product & Brand Management  vol: 21  issue: 6  first page: 404  year: 2012  
doi: 10.1108/10610421211264892