Crossref Citations
1. Systematic review on B2B branding: research issues and avenues for future research
Francisco Guzmán, Joona Keränen, Kalle A. Piirainen, Risto T. Salminen
Journal of Product & Brand Management vol: 21 issue: 6 first page: 404 year: 2012
doi: 10.1108/10610421211264892