Author Details

Muroyiwa, O., Wits Business School, University of the Witwatersrand, Johannesburg, South Africa

Vol 48, No 1 (2017) - Original Research
The effect of vertical brand extensions on consumer-brand relationships in South Africa
Abstract PDF

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South African Journal of Business Management | ISSN: 2078-5585 (PRINT) | ISSN: 2078-5976 (ONLINE)