The effect of vertical brand extensions on consumer-brand relationships in South Africa

O. Muroyiwa; R. Abratt; M. Mingione

Crossref Citations

1. Examining the Step-Up Brand Extensions of Budget Hotels: The Reciprocal Spillover Effects
Shun Ye, Linfeng (Zenny) Wu, Soyon Paek
Cornell Hospitality Quarterly vol: 61 issue: 2 first page: 154 year: 2020
doi: 10.1177/1938965519890580

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South African Journal of Business Management | ISSN: 2078-5585 (PRINT) | ISSN: 2078-5976 (ONLINE)