Author Details

Terblanché, N. S., Department of Business Management, University of Stellenbosch, South Africa

Vol 30, No 3 (1999) - Original Research
Consumers' reasons for purchasing low involvement goods by mail catalogue: Preliminary measurement guidelines
Abstract PDF

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South African Journal of Business Management | ISSN: 2078-5585 (PRINT) | ISSN: 2078-5976 (ONLINE)