Kruger, H., Graduate School of Business, University of Stellenbosch, South Africa
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Vol 36, No 3 (2005) - Original Research
Offline/online brand element transmutation and tangible/intangible product characteristics within various South African retail brand categories: An exploratory study
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Vol 34, No 4 (2003) - Original Research
An investigation into the uniformity and non-uniformity of online/offline retail brand building in South Africa
Abstract PDF