Author Details

Kruger, H., Graduate School of Business, University of Stellenbosch, South Africa

  • Vol 36, No 3 (2005) - Original Research
    Offline/online brand element transmutation and tangible/intangible product characteristics within various South African retail brand categories: An exploratory study
    Abstract  PDF
  • Vol 34, No 4 (2003) - Original Research
    An investigation into the uniformity and non-uniformity of online/offline retail brand building in South Africa
    Abstract  PDF