Offline/online brand element transmutation and tangible/intangible product characteristics within various South African retail brand categories: An exploratory study

H. Kruger; L. C.H. Fourie; N. S. Terblanche

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Crossref Citations

1. Toward an evolution strategy for the digital goods business
Stephen Bradley, Changsu Kim, Jongheon Kim, In Lee
Management Decision vol: 50 issue: 2 first page: 234 year: 2012
doi: 10.1108/00251741211203542

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South African Journal of Business Management | ISSN: 2078-5585 (PRINT) | ISSN: 2078-5976 (ONLINE)