Author Details

Bick, G., Wits Business School, University of the Witwatersrand, South Africa

Vol 40, No 1 (2009) - Original Research
Impact of branding and product augmentation on decision making in the B2B market
Abstract PDF
Vol 39, No 3 (2008) - Original Research
Perceptions of the corporate identity management process in South Africa
Abstract PDF

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South African Journal of Business Management | ISSN: 2078-5585 (PRINT) | ISSN: 2078-5976 (ONLINE)