Revisiting the South African Marketing Index

Christo Boshoff; Alwyn P. Du Plessis

Crossref Citations

1. Subjective Wellbeing and its Influence on Consumer Sentiment Towards Marketing: A New Zealand Example
Alexandra Ganglmair-Wooliscroft, Rob Lawson
Journal of Happiness Studies vol: 13 issue: 1 first page: 149 year: 2012
doi: 10.1007/s10902-011-9255-9

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South African Journal of Business Management | ISSN: 2078-5585 (PRINT) | ISSN: 2078-5976 (ONLINE)