Corporate sponsorship of the Rugby World Cup 1995: An analysis of sponsors and spectators

Jacqui Spence; Russell Abratt; Douglas Mattheus

Crossref Citations

1. Effects of F1 Grand Prix Sponsorship by Cigarette Brands on Adolescents' Cognitive and Behavioural Responses
Jean-Charles Chebat, François Daoud
International Journal of Sports Marketing and Sponsorship vol: 5 issue: 2 first page: 2 year: 2003
doi: 10.1108/IJSMS-05-02-2003-B002

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