Crossref Citations
1. Does regional bias matter? Examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage industry
Dalia Abdelwahab, Sonia San-Martín, Nadia Jiménez
Journal of Brand Management vol: 29 issue: 1 first page: 111 year: 2022
doi: 10.1057/s41262-021-00260-8