Business strategy and marketing: The positioning versus resource-based dichotomy and the way forward

H. Oosthuizen

Crossref Citations

1. Antecedents of marketing integration in cross-border mergers and acquisitions
Rudolf R. Sinkovics, Noemi Sinkovics, Yong Kyu Lew, Mohd Haniff Jedin, Stefan Zagelmeyer
International Marketing Review vol: 32 issue: 1 first page: 2 year: 2015
doi: 10.1108/IMR-07-2014-0211

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South African Journal of Business Management | ISSN: 2078-5585 (PRINT) | ISSN: 2078-5976 (ONLINE)