A motivational perspective on the user acceptance of social media

A. Nelmapius; C. Boshoff

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1. Current Scenario of Social Media Marketing
Girish Taneja, Anu Bala
SSRN Electronic Journal year: 2019
doi: 10.2139/ssrn.3323772

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South African Journal of Business Management | ISSN: 2078-5585 (PRINT) | ISSN: 2078-5976 (ONLINE)