Original Research

Creativity, innovation and implementation: Management experience, venture size, life cycle stage, race and gender as moderators

M. Pretorius, S. M. Millard, M. E. Kruger
South African Journal of Business Management | Vol 36, No 4 | a643 | DOI: https://doi.org/10.4102/sajbm.v36i4.643 | © 2018 M. Pretorius, S. M. Millard, M. E. Kruger | This work is licensed under CC Attribution 4.0
Submitted: 11 October 2018 | Published: 30 December 2005

About the author(s)

M. Pretorius, Department of Statistics, University of Pretoria, South Africa
S. M. Millard, Department of Statistics, University of Pretoria, South Africa
M. E. Kruger, Tshwane Municipality, South Africa

Full Text:

PDF (125KB)

Share this article

Bookmark and Share

Abstract

SMME (small, medium and micro-enterprise) development has been identified by the South African government as a priority in creating jobs. The Global Entrepreneurship Monitor reports low entrepreneurial activity and suggests entrepreneurial education as paramount for improvement. Entrepreneurial skills depend on creativity and innovation as it distinguishes the entrepreneur from the small venture owner. This study empirically investigated the perceptions of small venture owners about their own creativity, their ventures’ innovativeness as well as their implementation orientation. While levels of self-evaluation for own creativity and venture innovativeness were high, implementation orientation was low and correlations between them were weak and not significant. Notwithstanding the expectation that high creativity will lead to high innovation and implementation, this article reports otherwise.
It was found that number of years management experience, life cycle phase of the venture and race (cultural heritage) but not venture size and gender moderate perception of own creativity. Perception of venture innovativeness was significantly influenced by the life cycle phase of the venture only. Implementation orientation was significantly influenced by the number of years management experience, life cycle phase of the venture, venture size and race but not by gender.

Keywords

No related keywords in the metadata.

Metrics

Total abstract views: 8
Total article views: 4

 

Crossref Citations

1. The Role of Entrepreneur-Venture Fit in Online Home-Based Entrepreneurship: A Systematic Literature Review
Muhammad Naveed Anwar, Elizabeth Daniel
Journal of Enterprising Culture  vol: 24  issue: 04  first page: 419  year: 2016  
doi: 10.1142/S0218495816500151