Effects of luxury brand perceptions on brand attachment and purchase intention: A comparative analysis among consumers in China, Hong Kong and Taiwan

Te-Hsing Ku; Tzu-Ling Lin

Crossref Citations

1. Sustainable luxury purchase behavior in the Post-Pandemic Era: a grounded theory study in China
Huaxia Yang, Xiaoyan Su, Kojo Shion
Frontiers in Psychology vol: 14 year: 2023
doi: 10.3389/fpsyg.2023.1260537

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South African Journal of Business Management | ISSN: 2078-5585 (PRINT) | ISSN: 2078-5976 (ONLINE)