Crossref Citations

1. The brand personalities of brand communities: an analysis of online communication
Jeannette Paschen, Leyland Pitt, Jan Kietzmann, Amir Dabirian, Mana Farshid
Online Information Review  vol: 41  issue: 7  first page: 1064  year: 2017  
doi: 10.1108/OIR-08-2016-0235

2. The Purposes of Multivariate Data Analysis Methods: an Applied Commentary
Shaun McQuitty
Journal of African Business  vol: 19  issue: 1  first page: 124  year: 2018  
doi: 10.1080/15228916.2017.1374816