Positioning in cyberspace: Evaluating bestselling authors’ online communicated brand personalities using computer-aided content analysis

R. A. Opoku; L. F. Pitt; R. Abratt

Crossref Citations

1. The brand personalities of brand communities: an analysis of online communication
Jeannette Paschen, Leyland Pitt, Jan Kietzmann, Amir Dabirian, Mana Farshid
Online Information Review vol: 41 issue: 7 first page: 1064 year: 2017
doi: 10.1108/OIR-08-2016-0235

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