Strengthening graduate employee commitment through internal marketing in the South African retail banking industry

M. Roberts-Lombard; L. Reynolds-de Bruin

Crossref Citations

1. Building employee commitment through internal branding – a meta-analytic study
Atul Prashar, Moutusy Maity
European Journal of Marketing vol: 58 issue: 5 first page: 1241 year: 2024
doi: 10.1108/EJM-12-2021-0983

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South African Journal of Business Management | ISSN: 2078-5585 (PRINT) | ISSN: 2078-5976 (ONLINE)