Strengthening graduate employee commitment through internal marketing in the South African retail banking industry

M. Roberts-Lombard; L. Reynolds-de Bruin

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Crossref Citations

1. Building employee commitment through internal branding – a meta-analytic study
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doi: 10.1108/EJM-12-2021-0983

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3. Role of internal brand communities in building a strong
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Gyan Management Journal vol: 15 issue: 2 first page: 70 year: 2021
doi: 10.48165/gm.2021.1527

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South African Journal of Business Management | ISSN: 2078-5585 (PRINT) | ISSN: 2078-5976 (ONLINE)