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Crossref Citations
1. Integrating sustainability into brand valuation models: an integrative literature review
Gabriela Salinas, Carmen Abril
European Journal of Management and Business Economics vol: 35 issue: 4 first page: 555 year: 2026
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4. Integrated Marketing Communication as a Strategic Tool for Strengthening Brand Value: The Case Study of Vodacom Mozambique
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5. Evaluating the Impact of Sustainability on the Financial Value of Brands: Activity‐Based or Customer Perception Metrics?
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7. Forty-five years of research on corporate social responsibility (CSR) and sustainable development: an overview and research agenda
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