The mediating effect of brand identity on brand knowledge and the operational development of universities

Chin-Tsu Chen

Crossref Citations

1. Idol Worship: How Does It Influence Fan Consumers’ Brand Loyalty?
Libin Chen, Guanhong Chen, Shuxu Ma, Shuo Wang
Frontiers in Psychology vol: 13 year: 2022
doi: 10.3389/fpsyg.2022.850670

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