Does brand orientation lead to brand loyalty among senior and top management in a South African business-to-business organisation?

Gail M. Dludla; Siphiwe Dlamini

Crossref Citations

1. Political campaigns in South Africa: Does celebrity endorsement influence the intention to vote?
Nkosivile Welcome Madinga, Eugine Tafadzwa Maziriri, Lebogang Thato Mototo, Tinashe Chuchu
Journal of Public Affairs vol: 21 issue: 2 year: 2021
doi: 10.1002/pa.2225

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South African Journal of Business Management | ISSN: 2078-5585 (PRINT) | ISSN: 2078-5976 (ONLINE)