The influence of store environment on brand attitude, brand experience and purchase intention

Marike Venter de Villiers; Richard Chinomona; Tinashe Chuchu

Crossref Citations

1. Marketing experiencial en el valor de marca: Revisión sistemática
María Cristina Zavaleta Salazar, Melani Danafer Cavero Gómez, Kevin Gianperre Garagatti Montufar, Pedro Bernabe Venegas Rodriguez
Revista Venezolana de Gerencia vol: 28 issue: 101 first page: 334 year: 2023
doi: 10.52080/rvgluz.28.101.21

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