Precursors and outcome of customer satisfaction/delight in business-to-consumer relationships in Botswana

Olumide Jaiyeoba; Douglas T. Svotwa; Mornay Roberts-Lombard

Crossref Citations

1. A relationship marketing perspective on delight, its antecedents and outcomes in a banking context
Tendai Douglas Svotwa, Charles Makanyeza, Mornay Roberts-Lombard, Olumide Olasimbo Jaiyeoba
European Business Review vol: 35 issue: 3 first page: 306 year: 2023
doi: 10.1108/EBR-09-2022-0170

African Online Scientific Information Systems (Pty) Ltd t/a AOSIS
Reg No: 2002/002017/07
International Tel: +27 21 975 2602
5 Hafele Street, Durbanville, Cape Town, 7550, South Africa
publishing(AT)aosis.co.za replace (AT) with @

All articles published in this journal are licensed under the Creative Commons Attribution 4.0 International (CC BY 4.0) license, unless otherwise stated.
Website design & content: ©2024 AOSIS (Pty) Ltd. All rights reserved. No unauthorised duplication allowed.
By continuing to use this website, you agree to our Privacy Policy, Terms of Use and Security Policy.

________

Subscribe to our newsletter

Get specific, domain-collection newsletters detailing the latest CPD courses, scholarly research and call-for-papers in your field.

South African Journal of Business Management | ISSN: 2078-5585 (PRINT) | ISSN: 2078-5976 (ONLINE)