Original Research
Marketing issues of the eighties
South African Journal of Business Management | Vol 14, No 2 | a1148 |
DOI: https://doi.org/10.4102/sajbm.v14i2.1148
| © 2018 Hazel T. Suchard
| This work is licensed under CC Attribution 4.0
Submitted: 24 October 2018 | Published: 30 June 1983
Submitted: 24 October 2018 | Published: 30 June 1983
About the author(s)
Hazel T. Suchard, College of Business Administration, University of Hawaii, United StatesFull Text:
PDF (349KB)Abstract
Important aspects of marketing in the Eighties are identified and analysed. Economic factors, consumerism and consumer movements as well as legislation, demographic changes, technological developments, international events, and international competition and the influence of all these factors upon marketing strategy is discussed. Finally, changes in important components of a future marketing strategy are presented.
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