Abratt, R., Graduate School of Business Administration, University of the Witwatersrand, South Africa

• Vol 17, No 1 (1986) - Original Research
  Promotion mix practices of market leaders: A cross-sector analysis
  Abstract  PDF
• Vol 17, No 4 (1986) - Original Research
  The moral minefield: Legal and social issues of tobacco and liquor marketing
  Abstract  PDF
• Vol 15, No 2 (1984) - Original Research
  The marketing orientation of South African industrial companies
  Abstract  PDF
• Vol 15, No 3 (1984) - Original Research
  Coordination in a franchise channel
  Abstract  PDF
• Vol 15, No 3 (1984) - Original Research
  Consumer dissatisfaction: Does the consumer seek redress?
  Abstract  PDF
• Vol 15, No 4 (1984) - Original Research
  The marketing audit: Its use by South African companies
  Abstract  PDF
• Vol 14, No 2 (1983) - Original Research
  The interrelationship between human resource management and corporate strategy
  Abstract  PDF