Author Details

Chorn, N., Graduate School of Business Administration, University of the Witwatersrand, South Africa

Vol 17, No 1 (1986) - Original Research
Promotion mix practices of market leaders: A cross-sector analysis
Abstract PDF

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South African Journal of Business Management | ISSN: 2078-5585 (PRINT) | ISSN: 2078-5976 (ONLINE)