Jeong, J., Graduate School of Pan-Pacific International Studies, Kyung Hee University, Korea, Democratic People's Republic of
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Vol 46, No 3 (2015) - Original Research
Advertising vs. R&D: Relative effectiveness on brand equity
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All articles published in this journal are licensed under the Creative Commons Attribution 4.0 International (CC BY 4.0) license, unless otherwise stated.
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