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From emergence to maintenance: A model for identifying and interpreting strategic issues
South African Journal of Business Management | Vol 21, No 3 | a918 |
DOI: https://doi.org/10.4102/sajbm.v21i3.918
| © 2018 P. Human, P. Berthon
| This work is licensed under CC Attribution 4.0
Submitted: 18 October 2018 | Published: 30 September 1990
Submitted: 18 October 2018 | Published: 30 September 1990
About the author(s)
P. Human, Graduate School of Business, University of Cape Town, South AfricaP. Berthon, Graduate School of Business, University of Cape Town, South Africa
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In this paper an analytical model for identifying and delineating strategic issues is developed. The traditional SWOT approach is criticised. A model is developed using grounded theory from research done on 119 top South African companies. The two major delineating factors and thus axes of the model are importance and uncertainty. The article is concluded by considering the academic and practical implications of the model and the associated research.
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