Original Research

Business ethics and the bandwagon effect: An analysis of downsizing in the South African industrial situation

David A.L. Coldwell
South African Journal of Business Management | Vol 24, No 1 | a858 | DOI: https://doi.org/10.4102/sajbm.v24i1.858 | © 2018 David A.L. Coldwell | This work is licensed under CC Attribution 4.0
Submitted: 16 October 2018 | Published: 31 March 1993

About the author(s)

David A.L. Coldwell, Department of Business Administration, Faculty of Economics and Management, University of Natal, South Africa

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Abstract

Downsizing has become a widely used managerial instrument for ensuring the continued profitability of organizations in adverse business/economic situations, both within South Africa and overseas. However, the ethical and business/economic implications of downsizing have not been extensively researched in the South African context. The aim of this article is to expose and analyze the ethical and managerial issues that underlie the downsizing process. It is suggested in this article that a macro, strategic solution to the downsizing problem is required and that piecemeal tinkering is ineffective. It is maintained that downsizing in the current South African industrial situation is neither ethical nor managerially prudent.

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