South African and Singaporean exporters: Their attitudes, information sources and export problems

Abstract

South Africa's emergence from years of political and regulatory trade barriers has focussed attention on South African exporters. In a replication of Elliot & Krasnostein's study of 54 Singaporean exporters, the perceptions, attitudes and characteristics of a representative sample of 321 experienced South African exporters and their decision makers were investigated. Consistent with other international studies, the results suggest that managerial, organizational and environmental forces and perceptions motivate export behaviour. However, South African firms clearly are responding to unique situational factors and national export resources as well. The findings indicate that managerial leadership, supportive attitudes and extensive exporting experience are widely available in South Africa. Secondary information sources could be improved and freight costs reduced to improve South African export effectiveness.