Original Research

Identifying indicators that can play a meaningful role in promoting creativity in SMEs: A South African study

G. J.P. Maas, T. J. De Coning, E. V.D.M. Smit
South African Journal of Business Management | Vol 30, No 2 | a754 | DOI: https://doi.org/10.4102/sajbm.v30i2.754 | © 2018 G. J.P. Maas, T. J. De Coning, E. V.D.M. Smit | This work is licensed under CC Attribution 4.0
Submitted: 12 October 2018 | Published: 30 June 1999

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G. J.P. Maas,, South Africa
T. J. De Coning,, South Africa
E. V.D.M. Smit,, South Africa

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Abstract

This study focused on identifying indicators that can play a meaningful role in promoting creativity in South African small and medium-sized enterprises (SMEs). Seven indicators of creativity for SME owners and four for the SME organisation were identified. The present profile of South African SME owners does not correspond with these indicators providing some clues to the lack of creativity in the SME sector.

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