Original Research

An inter-ethnic study of gender differentiation and innovativeness among women entrepreneurs in Malaysia

A. Idris
South African Journal of Business Management | Vol 41, No 4 | a528 | DOI: https://doi.org/10.4102/sajbm.v41i4.528 | © 2018 A. Idris | This work is licensed under CC Attribution 4.0
Submitted: 10 October 2018 | Published: 31 December 2010

About the author(s)

A. Idris, Faculty of Business and Accountancy, University of Malaya, Malaysia

Full Text:

PDF (288KB)


Researchers have generally established the connection between innovativeness and cultural values. However, in these studies men are typically the majority of respondents. There is also no effort in these studies to treat women as a distinct cultural entity although there is evidence suggesting that social conditioning, particularly in masculine societies, induces gender-differentiated behaviors. This paper addresses these issues via a quantitative study examining the effect of masculinity (Hofstede, 1980) on the innovativeness of Malay and Chinese women entrepreneurs in the Malaysian peninsula. Results strongly suggest that for women entrepreneurs, masculinity should not be treated as a single-construct dimension. Rather it should be split into two sub-constructs: ego orientation and gender differentiation. When the construct of masculinity is divided in this way, path analysis reveals that the Malay sample of women entrepreneurs is more innovative than the Chinese even though the latter has a higher index of ego orientation. This may be explained by the former's lower index of gender differentiation.


No related keywords in the metadata.


Total abstract views: 1333
Total article views: 601

Crossref Citations

No related citations found.