Original Research
The development and validation of an acculturation scale: An empirical study based on experimental data
South African Journal of Business Management | Vol 47, No 1 | a47 |
DOI: https://doi.org/10.4102/sajbm.v47i1.47
| © 2018 J. Q. Zhu, H. Li
| This work is licensed under CC Attribution 4.0
Submitted: 23 March 2018 | Published: 31 March 2016
Submitted: 23 March 2018 | Published: 31 March 2016
About the author(s)
J. Q. Zhu, School of Economics and Business Administration, Beijing Normal University, Beijing, ChinaH. Li, School of Economics and Business Administration, Beijing Normal University, Beijing, China
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Based on a review of existing acculturation models, an adjusted acculturation model was proposed in this study and a scale for measuring an acquirer’s acculturation strategy was developed. We designed an experiment to collect data to validate this scale. Using CR values, CITC and EFA, we examined the scale items, and using Cronbach’s alpha and the AVE method, we tested the scale’s reliability, convergent validity, and discriminant validity. Finally, taking resistance to change as a criterion, we tested the scale’s criterion-related validity. The results show that the scale has good measurement properties.
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