Original Research

Business coaching: A hen with ducklings

Flip Schutte
South African Journal of Business Management | Vol 50, No 1 | a398 | DOI: https://doi.org/10.4102/sajbm.v50i1.398 | © 2019 Flip Schutte | This work is licensed under CC Attribution 4.0
Submitted: 21 August 2018 | Published: 31 January 2019

About the author(s)

Flip Schutte, Gordon Institute of Business Science, University of Pretoria, South Africa

Share this article

Bookmark and Share


Background: Globally, business coaching is an unregulated industry that is not yet considered a profession. In South Africa, two of the regulatory bodies, namely Coaches and Mentors of South Africa and the Institute of Management Consultants and Master Coaches of South Africa, were recognised as professional non-statutory bodies in 2015.

Aim: The purpose of this study is to inquire into how business coaching is currently being practised in South Africa from a practitioner’s perspective.

Setting: At this key point in the maturation process of business coaching, it is important to understand the present state of the industry in order to direct it towards its aim of becoming a profession.

Method: A questionnaire was designed specifically for this research. It included all aspects associated with the coaching practice. Questionnaires were presented to all members of the professional body for coaches and mentors in South Africa.

Results: The findings are in line with the results of similar studies conducted elsewhere in the world. They revealed that business coaching is a young industry that attracts practitioners from different backgrounds. The recommendations of these studies support the notion that business coaching must move towards professionalisation. The information acquired through this research can contribute to the development of a score sheet for the industry in South Africa, as well as a progression plan to direct the industry towards professionalisation.

Conclusion: The article provides information regarding the current state of business coaching in South Africa and links it with international tendencies. It shows that South Africa is on par with the development of the industry globally.


business coaching; coaching practice; coaching profession; coaching industry


Total abstract views: 3082
Total article views: 3221


Crossref Citations

1. The Price Behavior of REITs Surrounding Extreme Market-Related Events
John L. Glascock, Ran Lu-Andrews
SSRN Electronic Journal  year: 2014  
doi: 10.2139/ssrn.2420069