Original Research

Organising for Creativeness

I. C. MacMillan
South African Journal of Business Management | Vol 5, No 1 | a3558 | DOI: https://doi.org/10.4102/sajbm.v5i1.3558 | © 2022 I. C. MacMillan | This work is licensed under CC Attribution 4.0
Submitted: 19 July 2022 | Published: 28 February 1974

About the author(s)

I. C. MacMillan, School of Business Leadership, University of South Africa, South Africa

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Abstract

The purpose of this article is to explore the possibilities of formally organising for creativeness* in an enterprise.

This article has been written in two parts. In part one the concept of creativeness in organisations is discussed, primarily to provide the context for part two, which discusses how organisations could go about formally organising for creativeness.


Keywords

Creativeness; organisation; creative scope policy

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