The Measurement of Advertising Effectiveness

Christopher Orphen

doi:10.4102/sajbm.v5i3.3511

Original Research

The Measurement of Advertising Effectiveness

Christopher Orphen

About the author(s)

Christopher Orphen, University of Cape Town, South Africa

Full Text:

PDF (2MB)

Abstract

No abstract available.

Keywords

Advertising effectiveness; consumers; buying behaviour; guidelines for accurate measurement

Metrics

Total abstract views: 543
Total article views: 133

Crossref Citations

No related citations found.

African Online Scientific Information Systems (Pty) Ltd t/a AOSIS
Reg No: 2002/002017/07
International Tel: +27 21 975 2602
5 Hafele Street, Durbanville, Cape Town, 7550, South Africa
publishing(AT)aosis.co.za replace (AT) with @

All articles published in this journal are licensed under the Creative Commons Attribution 4.0 International (CC BY 4.0) license, unless otherwise stated.
Website design & content: ©2024 AOSIS (Pty) Ltd. All rights reserved. No unauthorised duplication allowed.
By continuing to use this website, you agree to our Privacy Policy, Terms of Use and Security Policy.

________

Subscribe to our newsletter

Get specific, domain-collection newsletters detailing the latest CPD courses, scholarly research and call-for-papers in your field.

South African Journal of Business Management | ISSN: 2078-5585 (PRINT) | ISSN: 2078-5976 (ONLINE)