Short Communication

Some new thoughts on market segmentation

A. B. McWilliam-Smith
South African Journal of Business Management | Vol 6, No 4 | a3474 | DOI: https://doi.org/10.4102/sajbm.v6i4.3474 | © 2022 A.B. McWilliam-Smith | This work is licensed under CC Attribution 4.0
Submitted: 28 June 2022 | Published: 30 November 1975

About the author(s)

A. B. McWilliam-Smith, School of Business Leadership, University of South Africa, South Africa

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Abstract

Marksegmentasie en die nut daarvan het die afgelope dekade baie aandag geniet. In hierdie artikel word twee aspekte daarvan opnuut ondersoek: die belangrikheid van die segmentering van die nie-blanke mark in Suid-Afrika, en die verdeling van die mark in segmente.

Keywords

business; market segmentation; economic segments; marketing

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