Some new thoughts on market segmentation

A. B. McWilliam-Smith

doi:10.4102/sajbm.v6i4.3474

Short Communication

Some new thoughts on market segmentation

A. B. McWilliam-Smith

About the author(s)

A. B. McWilliam-Smith, School of Business Leadership, University of South Africa, South Africa

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Abstract

Marksegmentasie en die nut daarvan het die afgelope dekade baie aandag geniet. In hierdie artikel word twee aspekte daarvan opnuut ondersoek: die belangrikheid van die segmentering van die nie-blanke mark in Suid-Afrika, en die verdeling van die mark in segmente.

Keywords

business; market segmentation; economic segments; marketing

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Total abstract views: 572
Total article views: 121

Crossref Citations

No related citations found.

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