Original Research

Impact of creative talents’ organisational culture consent on job satisfaction

Liuyi Zhang, Yang Wang
South African Journal of Business Management | Vol 52, No 1 | a2214 | DOI: https://doi.org/10.4102/sajbm.v52i1.2214 | © 2021 Liuyi Zhang, Yang Wang | This work is licensed under CC Attribution 4.0
Submitted: 30 June 2020 | Published: 26 April 2021

About the author(s)

Liuyi Zhang, Business School, Hohai University, Nanjing, China
Yang Wang, School of Labor and Human Resources, Renmin University of China, Beijing, China


Purpose: This study aims to verify the relationship between organisational culture consent and job satisfaction among creative talents using data from China and to provide professionals with insights into the factors to be considered for shaping culture functions, improving job satisfaction and retaining creative talents of innovative organisations.

Design/methodology/approach: Related theories of enterprise management are studied to form a logical theoretical system and explain the effect of organisational culture consent on job satisfaction for creative talents. Organisational culture consent is quantified and subsequently examined with job satisfaction based on the data from 2512 respondents who were a part of a survey conducted across 28 companies. The relationship is measured through correlation and regression analyses.

Findings/results: The respondents were found to have a moderate level of job satisfaction. Clan organisation culture was dominant in both the present and preferred cultures for innovative and non-innovative companies; however, organisational culture consent was significantly related to job satisfaction only for creative talents and not for general workers.

Practical implications: A clear and dynamic organisational culture needs to be created to boost creative employees’ flexible aspirations. Diversity of employees should be taken into account to better formulate a reasonable compensation, promotion and motivation mechanism.

Originality/value: This study addresses the research gap in the field of job satisfaction in China by providing a method to quantify organisational culture consent based on data collected by the Organisational Culture Assessment Instrument and to analyse its relationship with job satisfaction among creative talents.


creative talents; creative industry; organisational culture consent; job satisfaction; China.


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Crossref Citations

1. Creativity Specialization: Does Diversity in Creative Skills Matter in Team Innovation?
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doi: 10.1177/10464964221116635