Original Research

Satisfying visitors’ needs: What to resort to

Adam H. Viljoen, Martinette Kruger, Melville Saayman
South African Journal of Business Management | Vol 50, No 1 | a1370 | DOI: https://doi.org/10.4102/sajbm.v50i1.1370 | © 2019 Adam H. Viljoen, Martinette Kruger, Melville Saayman | This work is licensed under CC Attribution 4.0
Submitted: 29 November 2018 | Published: 30 May 2019

About the author(s)

Adam H. Viljoen, Faculty of Economic and Management Sciences, Tourism Research in Economics, Environs and Society, North-West University, Potchefstroom, South Africa
Martinette Kruger, Faculty of Economic and Management Sciences, Tourism Research in Economics, Environs and Society, North-West University, Potchefstroom, South Africa
Melville Saayman, Faculty of Economic and Management Sciences, Tourism Research in Economics, Environs and Society, North-West University, Potchefstroom, South Africa


Share this article

Bookmark and Share

Abstract

Background: Over centuries resorts across the world have played a pivotal role in tourism and can even be seen as the backbone of tourism as we know and comprehend it today. South Africa is no different, and the country has numerous resorts attracting thousands of visitors annually. Hence, there is strong competition among the different resorts.

Objectives: Based on the above, this research aimed to obtain an understanding of the resort travel market in South Africa by investigating if different resorts attract different types of visitors.

Method: This is an under-researched topic, yet the wide variety of resorts provides ample opportunities for investigation. This article identifies four important travel motives of resort visitors and provides insight into the importance of resort amenities by outlining five essential resort attributes.

Results: This article finds that different resorts attract different markets, which influences the marketing and management opportunities of each resort.

Conclusion: From the results, viable marketing and management recommendations are provided.


Keywords

Resort markets; resort motives; resort attributes; South Africa; factor analysis.

Metrics

Total abstract views: 148
Total article views: 191


Crossref Citations

No related citations found.