Original Research

Understanding marketing and marketing policies in international markets

Hazel T. Suchard
South African Journal of Business Management | Vol 16, No 1 | a1073 | DOI: https://doi.org/10.4102/sajbm.v16i1.1073 | © 2018 Hazel T. Suchard | This work is licensed under CC Attribution 4.0
Submitted: 23 October 2018 | Published: 31 March 1985

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Hazel T. Suchard, Department of Business Economics, University of the Witwatersrand, South Africa

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Abstract

Marketing and marketing policy in international markets, must be based, according to the authoress, upon the level of economic development within a specific country and regions within a specific country. The authoress proceeds to provide stages in development and discusses the implications for product policy, pricing policy, promotion policy, and distribution policy. The impact of other economic factors, cultural forces, political and legal forces are also discussed. The authoress concludes by referring to rural versus urban distribution and its influence on international marketing.

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