Author Details

Lee, You-Kyung, Department of Business Administration, Faculty of Management, Dongguk University, Gyeongju, Republic of Korea; and, Dean for Office of International Affairs and Education, Faculty of International Affairs, Dongguk University, Gyeongju, Korea, Republic of

Vol 53, No 1 (2022) - Original Research
Relationship amongst cultural openness, world-mindedness, product-country image and purchase intention of Korean and Chinese smartphone products: A case study of the South African consumers
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South African Journal of Business Management | ISSN: 2078-5585 (PRINT) | ISSN: 2078-5976 (ONLINE)