Ackermann, Petrus L.S., School of Business Leadership, University of South Africa, South Africa
-
Vol 9, No 2 (1978) - Original Research
Do your product managers manage products or are they glorified marketing clerks?
Abstract PDF
Get specific, domain-collection newsletters detailing the latest CPD courses, scholarly research and call-for-papers in your field.
SubscribeSouth African Journal of Business Management | ISSN: 2078-5585 (PRINT) | ISSN: 2078-5976 (ONLINE)