Author Details

Ackermann, Petrus L.S., School of Business Leadership, University of South Africa, South Africa

Vol 9, No 2 (1978) - Original Research
Do your product managers manage products or are they glorified marketing clerks?
Abstract PDF

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South African Journal of Business Management | ISSN: 2078-5585 (PRINT) | ISSN: 2078-5976 (ONLINE)