Du Plessis, P. J., School of Business Leadership, University of South Africa, South Africa
-
Vol 20, No 3 (1989) - Original Research
The owners of new passenger vehicles: Some empirical findings on post-purchase patronage regarding servicing and repairs
Abstract PDF -
Vol 19, No 2 (1988) - Original Research
The strategic orientation of marketing planning by franchised motor dealers: A pilot study
Abstract PDF -
Vol 17, No 4 (1986) - Original Research
Communicating with illiterate consumers
Abstract PDF