Steyn, P., Institute for Business Economic Studies, University of Pretoria, South Africa
-
Vol 17, No 2 (1986) - Original Research
The status of the in-house marketing research department in large South African companies
Abstract PDF
Get specific, domain-collection newsletters detailing the latest CPD courses, scholarly research and call-for-papers in your field.
SubscribeSouth African Journal of Business Management | ISSN: 2078-5585 (PRINT) | ISSN: 2078-5976 (ONLINE)